So what is building your marketplace you ask? On a very basic level it is about building your email list. But it’s not about how to get a billion people on your list but rather attracting the right type of people for your business. I highly recommend reading Huge Profits With A Tiny List.
Building your marketplace is about finding and connecting with the type of people you have a solution for. It’s gathering together those who find your work, services, products, solutions valuable.
It was only until recently that I have seen the power of building your marketplace. The power comes when people in your marketplace buy up everything you have to offer…because they know, like, and trust you.
I am convinced that building your marketplace is the key to long term growth and stability in your business.
Okay, so what do you have to do to build your marketplace?
Step 1 – Know Who You Want To Attract
Who is your target market? Identify specifically who you are serving in your business. Who wants or needs what you have? Are they business owners? Women? Men? Parents? Vegetarians? Young? Old? Who do they associate with?
Write down the type of people you want to attract. It doesn’t make sense to go out and get just anyone on your list. You have to have a target. These are people who are going to respond to what you have to offer them. Really think about this step and get really clear about it.
Tomorrow we’ll talk about Step #2 – What do you have to offer?
What do you think? How do you clearly identify your marketplace? Comment below!