One of the most powerful assets you can build in your online business is an email list. The quickest way to build your list is to offer a freebie – something so juicy it’s a complete no-brainer deal for your ideal customer to sign up for.
However, what you offer makes a BIG difference in the quantity and quality of your list. There are two major things you want your freebie to do.
- You want it to be something that your ideal client will find so valuable that they will not hesitate to grab it right away.
- The free offer should lead the prospect to your core product or service.
Let’s look at point #1. You must create an irresistible free incentive or offer that your ideal client finds valuable – NOT what you find valuable.
This is critical to attracting the right people. Your free offer must be something that is useful to your ideal client so they sign up right away. It must speak to them. It should be so attractive to them that they have to get it.
It really doesn’t matter how you provide it – it can be a webinar, CD, worksheet, checklist, ebook, etc. Some work better than others and you find this out through testing. But all that really matters is that your incentive provides a solution to a problem they are having.
People LOVE instant gratification. Can you give them something that solves a problem quickly and instantly? Think: if they do this then that will happen type of solution. Play to the instant gratification factor. Checklists are working GREAT for me as a free incentive to join my list. But I also test other free offers (like the one you are reading now).
In order to create this type of incentive you have to deeply know what your ideal client desires.
Ask yourself: What is painful to her? What problem does she need solved right now? What products does she buy? What is her biggest frustration right now? What is blocking her from having ultimate success in a certain area?
If you already have a list then survey them, ask for feedback, get on Skype and talk to your ideal clients. Understand the underlying problems and frustrations. Go back to Facebook and do more digging.
Let’s look at point #2. There is no sense in setting up a free offer, driving traffic to it, and getting sign ups just for the fun of it. You will not make money this way. Your juicy incentive should be directly connected to your main program or service. At the end of the freebie OR at the end of the follow up email messages your prospect should think that your program or service is the next logical step.
If you get both of these things right you’ll start building a quality email list that will help you earn more cash.
Here’s what you can do next….