Top 5 Facebook Ad Mistakes to Avoid

I’ve been running ads for clients for almost four years and these are the most common mistakes I see over and over again. Before you get started creating your ad campaigns, I...

Lisa Stoops

44+ Facebook Ad Targeting Options

Targeting correctly can be a huge pain in the butt! But thank goodness Facebook has some great targeting options. If you don’t know where to start when it comes to targeting...
Lisa Stoops

New Dynamic Testing For Facebook Ads

You probably already know that testing is an important part of running effective Facebook ads. You typically need to test copy, creatives, audiences. Up until recently the way...