If you find it difficult to come up with precise interests when building your Facebook ad campaigns then this post is for you! The
Facebook Graph Search is an amazing tool that will help you brainstorm and find out more about your target market or ideal customers interests. This will in-turn allow you to target them better.
At the end of the day, it’s NOT about how many ‘fans’ you have or likes you get. It’s about how targeted they are. You should be attracting the right people and repelling the wrong ones. Check out this video below.
Here are the search strings to try:
- Pages liked by people who like PAGE NAME
- Pages liked by people who like PAGE NAME and PAGE NAME
- Favorite interests of people who like PERSON OR PAGE NAME
- Places visited by (YOU CHOOSE) who also visited (YOU CHOOSE)
There are so many ways you can use this tool, but it really rocks as a business tool. Try these just for fun – Groups my friends are in or Photos I have liked. 🙂
I had to make this video very quickly so I hope my points came across and that you understood the power of the Graph Search.
Hi Lisa,
This is all totally new to me and I would love to know how to market specifically to get results for a change.
This is a great idea Lisa, thanks for sharing. Shame I still don’t have access to graph search! I have been on the waiting list for ages. But I will try it once I get access!
Oh I didn’t realize people were still on the waiting list. I thought it was rolled out everyone already :(!
Hey Kerry, what are your objectives for Facebook marketing? Are you trying to get more fans? Are you trying to move your fans to the website to purchase Chooka’s albums? Each objective has a different strategy behind it.
Wow what an informative video I have not seen anything like this before,many thanks for putting it up I must try it out asap.
Warmest Regards D.G.
Thanks Don! It’s a bit addicting…you can find some great info using the Graph Search.