How To Use Facebook’s Graph Search To Find Your Ideal Customers

graph search If you find it difficult to come up with precise interests when building your Facebook ad campaigns then this post is for you! The

Facebook Graph Search is an amazing tool that will help you brainstorm and find out more about your target market or ideal customers interests. This will in-turn allow you to target them better.

At the end of the day, it’s NOT about how many ‘fans’ you have or likes you get. It’s about how targeted they are. You should be attracting the right people and repelling the wrong ones. Check out this video below.


Here are the search strings to try:

  • Pages liked by people who like PAGE NAME
  • Pages liked by people who like PAGE NAME and PAGE NAME
  • Favorite interests of people who like PERSON OR PAGE NAME
  • Places visited by (YOU CHOOSE) who also visited (YOU CHOOSE)

There are so many ways you can use this tool, but it really rocks as a business tool. Try these just for fun – Groups my friends are in or Photos I have liked. 🙂

I had to make this video very quickly so I hope my points came across and that you understood the power of the Graph Search.

Mining data like this is a lot of fun! Let me know what you think and how you will use it in your next ad campaign in the comments below!