When you first start creating courses you might wonder if you should leave the course open (evergreen) or if you should close the ‘doors’ and only open them a couple of times per year.
I know I’ve felt frustrated and unsure about which way to go in my biz before. Have you?
So which one should you choose?
Well, I think it depends on your goal, it depends on your style and it depends on the type of content you are creating. Ultimately, I think it’s important to have both in your business.
Let’s take a closer look at each of them…
Closed Door
This type of course is based around the typical launch. You open on a said date and then close in one or two weeks from the open date. These can be fun (and stressful) to create and launch because you are building buzz and you have a limited time frame so your ideal customers are excited and signing up. It can also be a great income boost in a short period of time. The built in limited time only scenario can really work to your advantage.
The only problem is – what if you don’t create enough buzz and you’re left with little customers and little money. That’s no fun, right?!
Since you closed the doors, you typically won’t open them for a little while. However, if it wasn’t a big launch you could open the doors back up in a couple of weeks (since it wasn’t a big launch most people will not notice).
But what if you don’t want to launch the typical way? What if you are not sure if you can pull off a big launch? What if you want sales every day?
That’s where evergreen courses come into play!
Evergreen
This type of course is always available to purchase. This works really well for timeless type of content. So something that doesn’t have to be updated constantly (like social media training or something like that). Instead of limiting the time frame you might want to limit how many bonuses the customer will get or even increase the price within a certain time.
Having an evergreen product will help you create a steady stream of income. AND when you add things like Facebook ads into the mix then you can truly put this stream of income on autopilot allowing you do to other income producing activities!
You could also start off as closed door and then turn it into an evergreen course – as long as the information is timeless that is.
I’d love to know which one you are working on or which you prefer. Let me know in the comments below!
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