Are you ready to start running Facebook ads? I mean really ready?
Facebook ads are so easy to start using, but that doesn’t necessarily mean you’re ready to be handing over those Benjamin’s. I run many different Facebook ads for my clients and it’s allowed me to see what works and what doesn’t when. And my most successful clients’ have a few things in place before they even started running ads.
Here are four things you need to know or have in place before you start running Facebook ads.
#1: KNOW your ideal client/customer. Like really, really know what she struggles with and how she communicates that struggle (so you can speak to her in her own language). KNOW what keeps her awake at night or what makes her super excited. Understand and know how to help her with her problem.
#2: A really, really good freebie offer. Your free offer MUST speak to that one person. It has to be so good (to her) that she will grab it in a heartbeat. Creating both your free and paid offers requires you to understand your ideal client deeply. Your free offer is what introduces you to her. It needs to be solving a problem that she is having right now. It can take some trial and error to get the right freebie offer. So it’s important to test.
#3: You must have an offer that sells. There is no point in running ads and spending money when you don’t even have a proven offer out there. Prove out your offer before you put money into it – especially if you are a new coach, course creator or biz owner. Does your offer sell? Great!
#4: You must have a follow-up plan (email funnel) or a purpose that goes beyond getting them to sign up or getting them to your website. I’ve made this mistake so many times before. I get people on my list for one purpose but don’t follow up with them. They might go through a short email series but then nothing. That’s a total waste of money. Make sure you think through your funnel or follow up plan.
What do you think? Are you ready?