Online marketing strategy for coaches
If you want to lower lead costs then this video is for you! I just tested this and it works. Just by testing a new free offer, I was able to reduce the lead cost by more than 50%. It’s so important to test. Test everything (just not all at once)…test the offer, test the […]
Apple has announced changes with iOS 14 that will impact how Facebook receives and processes conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected. But it’s not the end […]
Targeting correctly can be a huge pain in the butt! But thank goodness Facebook has some great targeting options. If you don’t know where to start when it comes to targeting and you have even a small audience, start with Custom Audiences and Lookalike Audiences. First set up your Custom Audiences. Go to the Ads […]
So you wanna scale your ad campaign fast – like you want to go from spending $20 a day to $200 a day for your course launch. You’ve heard that if you just increase your budget from $20 to $200 in one day you’ll mess with Facebook’s algorithm and your results will suck (like you were […]
You probably already know that testing is an important part of running effective Facebook ads. You typically need to test copy, creatives, audiences. Up until recently the way this was usually done was to create multiple creatives under an ad set and then duplicate ad sets (unless you use a platform like Ad Espresso – […]
