Online marketing strategy for coaches
Targeting correctly can be a huge pain in the butt! But thank goodness Facebook has some great targeting options. If you don’t know where to start when it comes to targeting and you have even a small audience, start with Custom Audiences and Lookalike Audiences. First set up your Custom Audiences. Go to the Ads […]
So you wanna scale your ad campaign fast – like you want to go from spending $20 a day to $200 a day for your course launch. You’ve heard that if you just increase your budget from $20 to $200 in one day you’ll mess with Facebook’s algorithm and your results will suck (like you were […]
You probably already know that testing is an important part of running effective Facebook ads. You typically need to test copy, creatives, audiences. Up until recently the way this was usually done was to create multiple creatives under an ad set and then duplicate ad sets (unless you use a platform like Ad Espresso – […]
One of the biggest issues I see with my clients when they first come to me is that they do not have their Facebook pixel tracking set up correctly. In fact, just the other day I helped someone completely turn around their ad campaign and all the problems were coming from one thing – the […]
Are you ready to start running Facebook ads? I mean really ready? Facebook ads are so easy to start using, but that doesn’t necessarily mean you’re ready to be handing over those Benjamin’s. I run many different Facebook ads for my clients and it’s allowed me to see what works and what doesn’t when. And […]
