Apple has announced changes with iOS 14 that will impact how Facebook receives and processes conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected.

But it’s not the end of the world! Here’s what we know right now…

Audience sizes will likely decrease. The attribution window will shorten to 7-day click (and Facebook has already changed their attribution window to default to 7-day view, 1-day click). And there is a limit of 8 web events per domain.

There are two things we must do right now:

  1. Verify your domain
  2. Set up your web events

Watch the video to learn how to do that!