Today I’ve got a little bit of an embarrassing story for you.

Have you ever felt like you were not reaching your full potential? Have you ever craved something more, but you weren’t sure what it was? Have you ever felt completely LOST and unsure which direction to take in business?

Um yeah me too.

And I said so in so many words to my coach/mentor this past weekend and bawled like a baby telling her too. UGH. Do you know what she cut me off to say?

“STOP. Just stop DOING. Do you really think it (business) can really work – EVER – work if what you do isn’t first based on who you ARE? It doesn’t matter what you do! It’s about who you ARE. It’s not about doing, it’s about BEING. Stop worrying about what to do. Start worrying about WHO you want to be AND then BE that person!”

Wow! What she said really impacted me in a way I really can’t describe. It’s like a light bulb went off – this has been the missing ingredient in my biz journey.

Why is this embarrassing? Well because I thought I should know better. I mean I’ve been DOING (there’s that word again) business online since 2008. Deep down I’ve kinda of known this (that’s why it’s important to hire people who are further down along on the journey to help you bring things to the surface).

But I know I’ve been holding myself back. I’ve been self-sabotaging my success. I’ve been hiding behind a mask of I’m-not-sure-what-I-really-want-to-do-or-who-I-want-to-serve mumbo jumbo.

Do you know what that is?

That is fear. That is not taking ownership. That is not being a leader.

Why is it mumbo jumbo? Because we all know DEEEEEP DOWN what we really want, but most of us are TOO SCARED to face it and go after it.

Many of us know we have a deeper message and purpose than what we show the world.

Your message is in you. It’s whatever you value and stand up for. It’s what you want people to know, understand, learn, etc. It’s how you want to live your life.

So even though I cried like a baby, my mentor gave me the precious gift of freedom. Freedom to just BE ME. Freedom to share with the world how I view things and what I stand for. I’m so thankful for that embarrassing moment!

My message is simple yet powerful (to me and others who it resonates with):

  • There is MUCH more to life than sitting in a cubicle working for someone else just to pay the bills
  • You can work on purpose with meaning and fulfillment every day
  • You can create your ideal/dream lifestyle

Basically, you are in charge of your life.

So what about you?

How does your self-sabotage show up?

What are you stopping yourself from BEING?

What is your message and are you expressing it every day?

You can’t fake it. It’s in you…it IS you. You can’t shut it out (or if you do, like I’ve done, it will keep you stuck).

I’ve just learned this and now I’m sharing it with you…EVERYTHING you want is wrapped up in YOU…inside that message and purpose you have. Expressing it IS the key to your happiness and fulfillment.

Go forth and BE! Let me know what your message is in the comments below. If you don’t know what it is – let me know that too!