As a coach, you need clients.
Clients are the life-line and heart of everything you do. Yet, if you’re like many coaches you might struggle to get those consistent clients you crave.
If that’s you then this post is for you!
I want to share a not-so-secret, secret with you. In order to book clients on the regular, you must be booking (discovery, strategy, etc.) calls on the regular. The more people you talk to, the more paying clients you will book.
AND the KEY to booking more calls? STAY in front of your ideal clients.
How do you do that? There is ONE SUPER SIMPLE way to do this => Facebook and Instagram ads.
And no big revelation there, right?
Maybe you’ve set up an ad or two or three…
The biggest problem I see entrepreneurs having with ads is that they don’t have a STRATEGY to get them the results they are looking for. So they start and stop ads or they switch what they promote too fast. They get frustrated because ads aren’t working. It’s a viscous cycle.
You have to lead your potential clients on a journey from NOT knowing who you are allll the way to the point that they HAVE to hire you.
It starts with content. Create content that leads your people down this path.
This is how the system works…
Step 1: KNOW your ideal client and who exactly you want to attract. Speak to them in their language (no jargon). You can’t attract your ideal client if you don’t really know who they are as a person.
Step 2: Create content that provides value to your ideal client. Content that gets them thinking and wanting to take the next step. Content that inspires, motivates, or empowers them. Use video and masterclasses to supercharge the know, like, trust factor.
Step 3: Use Facebook and Instagram ads to consistently get in front of the right people. No more starting and stopping ads. No more last-minute ads out of desperation. Avoid these mistakes!
Step 4: Have a follow up email sequence that keeps following up with them and leading them to take valuable actions – like booking a call.
Keep this going for at least 30 days to determine what’s working and what’s not.