Are you ready to create your first info product? I hope so! Packaging your knowledge and experience into a product is a GREAT way to diversify your income and help someone else at the same time!
It took me a long time to start creating info products all because I IGNORED the advice I was given. Plus I didn’t really believe in myself either. Don’t be like me! 🙂
Start Here
The very first thing you must do is take a look at what you’re doing right now. How are you making money? What are your services? Who do you serve (who is your target market)?
For example, maybe you are a fitness buff and you blog all about fitness and you even do a little coaching. What information can you take from your knowledge and experience and turn into a product (an ebook, video, audio, etc.)? Maybe you get a ton of questions on a certain topic. Can you package that info together?
Once you have an idea of what your target market might want to know more about then you can proceed to the quick and easy product creation part of putting it all together.
The key to it creating a product that actually sells is to make sure the information is something that your target market/audience wants to know more about!
Once you have your idea then it’s on to FAST product creation. The faster the better because then you don’t give yourself a chance to chicken out!
Here are three quick and easy ways to get your first information product created:
Use Audio
So many things happen when I sit down to write. I easily get distracted and find that it takes me waaaay longer to get the report or whatever done. To solve this problem what I do now is open up Audacity and start talking away!
Then I take the recording and go over to oDesk and hire a transcriber to transcribe my recording (for super cheap). I take that transcription and go through and edit it. And now I have a report plus audio! SUPER quick and easy. You can also do this with a webinar if you wanted to.
Repurpose/Repackage Your Content
If you’re blogging or have an email newsletter then mostly likely you already have enough information to take and repurpose it into your very first product! If you think you don’t have enough information you could always grab some PLR to supplement your content.
Most times your info is already there and you just need to repackage it into a product that your market would want to buy. Take a look at your blog analytics to see what blog posts are most popular. Take a look at your autoresponder analytics and see what emails get the most attention. Pay attention to what people in your market are wanting to know, confused about, or need help with.
Now all you have to do is rework your info into a report or maybe all you need to do is create a video series on the information.
Screen Capturing/Screen Shots
You can quickly and easily get your first product up for sale just by using a screen capturing software like Camtasia or the free version Jing. With this software all you do is show someone how to do something from your screen. This is perfect for technical things. And/or you can easily and quickly put together a tutorial in report form by providing screen shots of each step.
But you don’t have to show anything technical. I recently fell in love with FreeMind, free mindmap software. FreeMind allows you to organize your thoughts. I found it to be a great help when it comes to explaining something. So all you do is turn on your screen capture software and start going through your mindmap. Super easy!
So there you go! Now you are without excuse. Go and create your first information product and then let me know about it!!
What do you think? Have you created your first info product? How did you do it?
Ready to get started creating your info product? Join the Simple Product Creation Challenge today! I’ll help you every step of the way!
Hey Lisa,
That’s great information and some I hope everyone will take.
Okay so I have created my first product, actually two now. One was several years ago and I was so proud of it. But at that time I didn’t know how to market properly so I didn’t do that well with it.
The second one was with affiliate marketing and I had that created for me. It did really well but it’s not really my area anymore. I’ve yet to create another one only because I have my hands full right now and not quite sure which direction I want to go. It can be a lot of work as you know.
Great tips, thanks for sharing these. So there’s our step-by-step blueprint.
~Adrienne
Hey Adrienne! Can you do anything to revive the first product? I hear you on creating products within areas you are not in any more. I’ve done the same thing! Thanks for stopping by! I do appreciate it!
Hi Lisa
My products are all PLR based at the moment. But I am working on a recipe book for Kindle which hopefully will be ready next week. This was done with a partner and I am looking forward to seeing how it works out. Just working on image stuff right now.
Your tips are great and helpful! Thanks!
Hey PLR products are products too! 🙂 Oooh I’m looking forward to seeing how the Kindle book goes too! Thanks for chiming in Sue!
Great Insights you provided here, Lisa.
I have created eBooks and used them for my newsletter (I have re purposed the content from my old blog to form my eBook for my current blog). Anyways, I never thought of using podcasts, videos or screen captures and featuring them as products (thanks for that suggestion!). I will surely try that.
Thanks for sharing the tips,
Jeevan Jacob John
Hey thanks for stopping by Jeevan! I’m glad you found them useful. I can’t wait to see what you come up with!