UNSUBSCRIBES
You get them. I get them. It’s going to happen. You might feel bad about it at first, but let me tell you, it’s a good thing to get them. I’m even going to go as far as saying you should even feel HAPPY when people unsubscribe from your email list.
Why?
Because you/your/biz/your message is NOT for everyone. You only want people on your list who care about what you’re up to and how you can help them.
I’ve said it before, but it needs repeating, it’s about quality not quantity. It’s about reaching the right people.
Nine people unsubscribed to one of my last emails…and I’m excited…because if they don’t want to be there then I don’t want them there! Plus I’ve deleted hundreds of people and do it regularly too. It’s just one less untargeted person on your list.
And a side note – if you have built your list through a variety of different offers then your current message/mission might not apply or resonate any more.
Here’s just a quick reminder to NEVER take it personally! Feel free to stop by and read this post any time you are feeling a little down about people unsubscribing to your email list. 🙂