In the world of marketing (online and offline) there is much talk about targeting a specific group of people. Who are you targeting your marketing efforts to?
This is essentially called Niche Marketing. Niche marketing is about identifying a smaller part of a large market. In a sense it’s about specializing. The more specialized you are the easier it is to focus on delivering what your market wants.
So how do you choose a profitable niche market?
First, you need to do a bunch of brainstorming. Think of huge (and evergreen) markets. Here are a few examples:
Do you see how these are HUGE markets?
Take a look at the results. These are keywords real people are entering into the search engines to find what they are looking for. This gives you incredible insight into what people want.
Most of the time you will see keywords that have a common theme or that is an off shoot of the main keyword. Pay attention to these keywords. These are keywords you want to look further into.
But for now, you just want to see if there is demand for the topic. If you are finding there are lots of searches then that is a great thing. Imagine that the market is a whole pie. You are just looking for a piece of the pie (niche market).
The next thing you will want to evaluate is whether or not you can find any great affiliate products or services to promote. Or do you think you could go one step further and create a digital product of your own?
Search affiliate networks or places you know have an affiliate program (examples: Amazon, Clickbank, Neverblue, MarketHealth) or just do a search in Google for topic name + affiliate program to see what comes up.
On the flip side, you could always search for products you know you want to promote. It’s always a great idea (but not always necessary) to promote products or services that you have tried yourself.
In order to find a profitable niche market you must assess whether or not the niche market has 1.) demand 2.) there is something to sell. Plus it will be very beneficial for you if you have an interest in the market as well.
I’d love to know how do you find a profitable niche market? Do you have trouble finding niche markets? Let me know below!