We celebrated my son’s 12th birthday yesterday. I never noticed time flying by as much as I do now-a-days being a mom. It’s crazysauce!
Speaking of time…we only have a few short months left of 2015. Remember those goals you set waaaay back in January? Are you on track?
If not, it’s time to get back on track and finish the year strong.
So what do you need to do if you’re not on track?
Reverse engineer your biz.
Ask yourself:
What is the big goal I want to accomplish by Dec 31? 1,000 people on my list, 100K in revenue, etc.
Take that big goal and break it down.
For example:
If you want to earn $30K in the next 3.5 months then that’s $8,571 per month. What do you need to sell to reach that? Then you make a decision on what you will sell – higher priced packages, lower priced digital products, or a combination.
After that… look at how much traffic you need to get to your sales pages in order to make that much. Think about conversion rates. If you get 100 people to your sales page and 3 people buy – that’s a 3% conversion rate. Factoring in a lower conversion rate will give you some wiggle room.
So 1000 people at a 10% conversion rate of a $247 program = $24,700
You are almost to your goal!
Okay, but how do you actually do this? You create a sales funnel. You give away something that is highly relevant and related to your paid offer and you get people on your email list.
How do you get people on your email list? You increase your visibility by networking in Facebook groups, hosting webinars, getting on Periscope or Facebook Livestream, and/or use paid advertising.
Once people are on your email list you send them on a journey that helps them with their problem and also leads them to your ultimate solution (your paid offer).
You just keep tweaking this funnel until it produces what you are looking for. That’s it.
So get this up and running in your biz so you can hit those big goals you have for this year!
If you need help, I have two ways I can help. First, I wrote down how I set up my automated email funnels. It’s a quick read with a lot of info to help you out. Get it here.
Second, if what I said above gives you a headache, then you might need to hire me to help you privately. Inside my private Master Your Marketing Funnel program, I will work with you every step of the way to plan out and execute the perfect funnel for your business. This option is a more expensive, but at least you know you’ll have it done and done correctly. Learn more here.
If you KNOW you are behind in your goals for the year, that’s okay. Just take action to get back on track.