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Lead Generation List Building Make Money Online Online Income

Rock Your Sales Funnel

funnel You have likely heard about a sales funnel and that you should have one (or many) in your online business. For many new coaches sales funnels can be very confusing. There are many pieces involved and it can be frustrating getting it all set up.

I like to think of sales funnels as little engines that work for me to bring me in leads and sales 24 hours a day, 7 days a week. They are set up to run on autopilot, which is one huge benefit. Who does want that, right!?

So What Exactly Is A Sales Funnel?

The sales process is often represented by a funnel, or to be more precise, a leaky funnel, which is wide at the top and narrows on the way down. Potential customers are directed through the sales process, or funnel, and less qualified purchasers are filtered out at each step. At the end of the sales process, or the bottom of the funnel, you’re left with a percentage of people that become your customers.

There are many variations of sales funnels, but here is an ideal flow of the potential customer:

Step 1: Prospect comes to your page and they sign up to get your irresistible free offer.

Step 2: They are taken to a “Thank You” page where they are presented with an offer.

Step 3: If they take the offer, they might be given another offer to upgrade.

Step 4: Customer and prospect (lead) both get emails from you.

Both the customer and the prospect are taken through a series of emails that will give them value and show them how they can get additional help from you (your products and/or services).

Sales Improvements

One of the big benefits of using these funnels in your business is that they are a great tool for determining where your sale process needs improvement.  By truly understanding your sales process, you can have more control over it. Complete success in sales means mastering each stage of the sales process. That is where we want to get.

Rock Your Sales Funnel

As said above, it can be really time consuming and frustrating trying to figure it all out by yourself. I’ve heard so many people talk about how the technology of it all has held them back. Well I don’t want you to waste any more time trying to figure it out by yourself.

Want to create an email sales funnel so you can make more money on autopilot?

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Build Your Marketplace Email List Building Email Marketing List Building Online Income

Does Your Lead Magnet (Freebie Offer) Suck?

lead magnet suck One of the most powerful assets you can build in your online business is an email list. The quickest way to build your list is to offer a freebie – something so juicy it’s a complete no-brainer deal for your ideal customer to sign up for.

However, what you offer makes a BIG difference in the quantity and quality of your list. There are two major things you want your freebie to do.

  1. You want it to be something that your ideal client will find so valuable that they will not hesitate to grab it right away.
  2. The free offer should lead the prospect to your core product or service.

Let’s look at point #1.  You must create an irresistible free incentive or offer that your ideal client finds valuable – NOT what you find valuable.

This is critical to attracting the right people. Your free offer must be something that is useful to your ideal client so they sign up right away. It must speak to them. It should be so attractive to them that they have to get it.

It really doesn’t matter how you provide it – it can be a webinar, CD, worksheet, checklist, ebook, etc. Some work better than others and you find this out through testing. But all that really matters is that your incentive provides a solution to a problem they are having.

People LOVE instant gratification. Can you give them something that solves a problem quickly and instantly? Think: if they do this then that will happen type of solution. Play to the instant gratification factor. Checklists are working GREAT for me as a free incentive to join my list. But I also test other free offers (like the one you are reading now).

In order to create this type of incentive you have to deeply know what your ideal client desires.

Ask yourself: What is painful to her? What problem does she need solved right now? What products does she buy? What is her biggest frustration right now? What is blocking her from having ultimate success in a certain area?

If you already have a list then survey them, ask for feedback, get on Skype and talk to your ideal clients. Understand the underlying problems and frustrations. Go back to Facebook and do more digging.

Let’s look at point #2. There is no sense in setting up a free offer, driving traffic to it, and getting sign ups just for the fun of it.  You will not make money this way. Your juicy incentive should be directly connected to your main program or service. At the end of the freebie OR at the end of the follow up email messages your prospect should think that your program or service is the next logical step.

If you get both of these things right you’ll start building a quality email list that will help you earn more cash.

Here’s what you can do next….

FREE Download: 50 Free Offer Ideas To Brainstorm With

 

 

 

Categories
List Building

Lead Magnet Success

Categories
List Building

7 Tips For More Opt-Ins

So you’re doing everything like they told you, but you are still not getting many email sign ups. What do you do? Here are 7 things to take a look at:

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Categories
Email Marketing List Building

5 Quick Tips For Email Subject Lines That Get Opened

When it comes to email marketing one of the best things you can do is learn how to create email subject lines that get opened. What good is an email if it doesn’t get opened? In today’s video I cover 5 tips for improving your email subject lines.