You have likely heard about a sales funnel and that you should have one (or many) in your online business. For many new coaches sales funnels can be very confusing. There are many pieces involved and it can be frustrating getting it all set up.
I like to think of sales funnels as little engines that work for me to bring me in leads and sales 24 hours a day, 7 days a week. They are set up to run on autopilot, which is one huge benefit. Who does want that, right!?
So What Exactly Is A Sales Funnel?
The sales process is often represented by a funnel, or to be more precise, a leaky funnel, which is wide at the top and narrows on the way down. Potential customers are directed through the sales process, or funnel, and less qualified purchasers are filtered out at each step. At the end of the sales process, or the bottom of the funnel, you’re left with a percentage of people that become your customers.
There are many variations of sales funnels, but here is an ideal flow of the potential customer:
Step 1: Prospect comes to your page and they sign up to get your irresistible free offer.
Step 2: They are taken to a “Thank You” page where they are presented with an offer.
Step 3: If they take the offer, they might be given another offer to upgrade.
Step 4: Customer and prospect (lead) both get emails from you.
Both the customer and the prospect are taken through a series of emails that will give them value and show them how they can get additional help from you (your products and/or services).
One of the big benefits of using these funnels in your business is that they are a great tool for determining where your sale process needs improvement. By truly understanding your sales process, you can have more control over it. Complete success in sales means mastering each stage of the sales process. That is where we want to get.
Rock Your Sales Funnel
As said above, it can be really time consuming and frustrating trying to figure it all out by yourself. I’ve heard so many people talk about how the technology of it all has held them back. Well I don’t want you to waste any more time trying to figure it out by yourself.