Scheduling your Facebook page posts is a great way to save time and keep you from being distracted by all the noise on Facebook. Here are two ways you can do it quickly and easily!
If you find it difficult to come up with precise interests when building your Facebook ad campaigns then this post is for you! The
Facebook Graph Search is an amazing tool that will help you brainstorm and find out more about your target market or ideal customers interests. This will in-turn allow you to target them better.
At the end of the day, it’s NOT about how many ‘fans’ you have or likes you get. It’s about how targeted they are. You should be attracting the right people and repelling the wrong ones. Check out this video below.
Here are the search strings to try:
- Pages liked by people who like PAGE NAME
- Pages liked by people who like PAGE NAME and PAGE NAME
- Favorite interests of people who like PERSON OR PAGE NAME
- Places visited by (YOU CHOOSE) who also visited (YOU CHOOSE)
There are so many ways you can use this tool, but it really rocks as a business tool. Try these just for fun – Groups my friends are in or Photos I have liked. 🙂
I had to make this video very quickly so I hope my points came across and that you understood the power of the Graph Search.
Mining data like this is a lot of fun! Let me know what you think and how you will use it in your next ad campaign in the comments below!
Are you running Facebook ads in the Ad Manager or ‘boosting’ your posts? If so, you’ll want to read this post and consider using the Power Editor from here on out. The Power Editor is a tool created by Facebook that you can access through Chrome only. It helps you manage your ads much more effectively.
Here are three reasons you should be using it:
#1 Placement – You can decide where you want your ads to show up. Most eyes are on the news feed so that is where you want your ad to be. The right side bar is just not getting the proper attention these days. When you set up your ad in the Power Editor you get to select where you want your ads to show up.
#2 Targeting – You can target MUCH better with the Power Editor. When you boost a post you are not going to be able to get as specific as you should. Inside the Power Editor you will be able to target by location, gender, age, and most importantly precise interests.
You can even create custom audiences. Custom audience is a very cool tool that allows you to import contacts you already have either offline or wherever. All you need is an email, phone number, Facebook user IDs or mobile advertiser IDs. This tool will help you get super targeted. When you are target you will reach the right people. Reaching the right people means more money for you!
#3 Optimized CPM and Conversion Specs – This is a really cool trick that I learned from Jon Loomer (check his stuff out – it’s GREAT). Optimized CPM basically allows you to set a goal and then Facebook automatically optimizes the campaign to deliver based on your goals (read more here). You can specific your goal using a conversion spec. You can optimize your campaign for ‘likes’, ‘number of app installs’ , ‘number of RSVPs’, etc. Learn more here. I used it to optimize ‘likes’ and saw a much higher CTR.
So there you have it. Three reasons why it’s better to use the Power Editor. Let me know if you are using it or will give it a try!
Yesterday Mari Smith had a great informational post all about Facebook’s news feed. She talked about how there are as many as 100,000 individual components in the Facebook news feed algorithm (wow).
The three algorithm elements – Affinity, Weight, and Time Decay – that were important in the past are even more important today.
Each day there are over 1.15 billion active users and 18 million Pages!! That is a ton of content and makes Facebook’s job even harder. They have to decide who gets to see what content. We don’t know exactly how they do it, but there are some thing we do and one of things we do know is the point of this post today.
Engagement is the goal. And you can’t get people to engage with your posts if they don’t see them.
Affinity – Measures who you are close to on a personal and global basis. For business, the most important thing you can do is not only teach/train/encourage people to click like, but also to get notifications and all updates in their news feed. See photo.
1. Click Like 2. Get Notifications and 3. All Updates. If they don’t see your updates then they will not have the chance to engage. AND engagement is the key to getting your posts seen even more in the news feed.
So start encouraging people to get your notifications and updates in their news feed. I know I will do the same! What ways are you going to encourage your fans to subscribe to get updates in their news feed? What do you think about this topic? Let me know below!